Recently Published Journals

• The International Journal of Sport Finance (IJSF)

  February, 2024

  Volume: 19

  Issue: 1

  Current Issue

  The International Journal of Sport Finance (IJSF)

  Articles in this issue:

  • Spectators or Influencers? The Crowd Effect Upon Winning in the NFL: A Natural Experiment
  • Sports League Profit and Market Sizes
  • The Appraisal of Players’ Transfer Market Values: Empirical Evidence From Italian Serie A
  • A Long Run Look at FBS Football Attendance

• Sport Marketing Quarterly (SMQ)

  March, 2024

  Volume: 33

  Issue: 1

  Current Issue

  Sport Marketing Quarterly (SMQ)

  Articles in this issue:

  • Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball Games
  • Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport Sponsorship
  • Exploring the National Hockey League’s Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform Design
  • Making Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Effects of Sense of Home and Touristic Experience on Local and Visiting Spectators
  • Perceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer Engagement
  • Virtual Reality Technology Induced Flow in the Spectator Sports Context: Empirical Examinations of VR Flow, Its Unique Antecedents, and Consequences