Editor’s Note: This is an excerpt of an interview that was originally published in the September 2015 issue of Sport Marketing Quarterly (SMQ). To read this interview in its entirety or to learn more about SMQ, visit www.fitpublishing.com.

Geoff Moore is the chief revenue officer of the Circuit of the Americas (COTA), which is an innovative sport and entertainment facility in Austin, Texas. In this interview he spoke extensively of the award-winning sustainability initiatives by the Circuit of the Americas, which can serve as a model for other sport and entertainment facility managers and executives.