Case Studies in Sport Marketing

As the sport industry continues to grow, so does the need for innovative ways to market it.  More than just an understanding of basic marketing techniques, students need to know how to apply these techniques to real life situations. Case Studies in Sport Marketing introduces the case study method and the strategic sport marketing case analysis model, and then presents three structures of the sport industry:

Sport Performance Industry Segment

Sport Production Industry Segment

Sport Promotion Segment

Foundations of Exercise Psychology

Exercise is complex because it is integrally tied to our physical, psychological, and spiritual well being. It also includes diverse activities performed at various intensities, durations, and frequencies in a variety of settings by a broad spectrum of participants. Foundations of Exercise Psychology first introduces and defines exercise psychology and what it means to be an exercise psychologist, then presents the quality of life issues and dilemmas of physically active and inactive individuals.

The Practice of Sport Psychology

The expert practitioners in The Practice of Sport Psychology address a variety of issues and concerns and come from different backgrounds, institutes, and programs. Each practitioner perceives his or her work from a different perspective—clinical, health oriented, community oriented, feminist, social, practical—and each has developed unique methods of practice. However, all are similar in their intent to optimize mental and emotional conditions so that the athletes and teams with whom they work will meet their desired goals.

The Directory of Psychological Tests in the Sport and Exercise Sciences

The Directory of Psychological Tests in the Sport and Exercise Sciences summarizes the 314 psychological scales, questionnaires, and inventories specific to sport and exercise settings that have been reported in more than 35 years of refereed, international scientific literature:

•     Information gathered on 141 additional tests not previously cited.

•     Contributions made by 510 test authors.

•     Twenty chapters organized by psychological construct—e.g., exercise motivation, sport motivation, aggression, cognitive strategies, leadership, and anxiety.

Financing Sport eBook

The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry.

Financing Sport

The most authoritative and comprehensive textbook on sport finance has been updated and revised to include in its examination the distinct changes in the economic climate of the sport industry in recent decades, as well as the impacts and challenges the contemporary economic climate presents for the sport industry.

Enhancing Performance and Quality of Life Guide

The companion workbook to Enhancing Performance and Quality of Life provides in-depth activities and exercises to develop and practice the relevant skills and concepts that are defined in the textbook. This workbook addresses skills development separately for adults and youth. Adults can review, learn, and practice life skills presented in Part I on their own or with a counselor, at their own pace. Part II is focused on presenting and practicing life skills concepts to youth individually, or in a group setting.  

Contents

Being Mindful in Sport and Exercise Psychology: Pathways for Practitioners and Students eBook

Being Mindful in Sport and Exercise Psychology: Pathways for Practitioners and Students is a comprehensive resource of the many facets of mindfulness, which is interwoven with many techniques of applied sport and exercise psychology. The book expands upon the fundamentals of mindfulness theory and practice, reviews evidence of its effectiveness, and features numerous case studies that offer readers a fresh perspective of how mindfulness can be applied in diverse, real-world situations.

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