Looking Forward: A Vision for Sport Marketing Inquiry and Scholarship, p. 242-248

William A. Sutton

Looking ahead and attempting to project what will take place in the future is an inexact science, to say the least. To predict what scholars may choose to research, examine, and write about is even more difficult. Yet in this article I will attempt to examine the predicted trends in sport marketing research that may be published in Sport Marketing Quarterly and their possible effect on society and the implications for sport, as well as some of the innovative educational programs in sport business helping to prepare future scholars.