FiT Publishing

Despite the high levels of team identification associated with many sport fans, previous research has established that even these consumers must be enticed with offers that are perceived to be good values before making a purchase. The current study examined three key areas related to perceived value in a spectator sport setting. First, we tested and confirmed the mediating effect of perceived value on the relationship between team identification and purchase intention in the context of sport event tickets. Second, we examined search intention as a behavioral outcome in an environment (i.e...Read more

This study estimates the monetary value of voluntary coaching in German non-profit sports clubs applying an output-based approach as opposed to previous studies relying on input-based approaches. Using the contingent valuation method, the willingness- to-pay of the beneficiaries (i.e., the club members consuming training sessions) is estimated. Club members across eight different sports were surveyed (n = 1,583). Results show that—depending on the question format—club members place a monetary value of €67.26 (open question), €17.51 (dichotomous choice), and €18.46 (payment ladder) on one...Read more

The issue related to public investment in sport facilities has generated lively debate between economists, researchers, and policy makers. Empirical evidence detailing benefits derived from such initiatives has become mired in the discussion of whether sports stadiums do serve as economic catalysts. Research has demonstrated that new stadiums and arenas have no significant fiduciary impact on local economies, including employment. However, a possibility not fully explored is the idea that stadiums and teams generate both tangible and intangible benefits that can support the justification...Read more