Nicholas Burton
Kevin Snyder
and Steve McKelvey

This study examines the representation of ambush marketing in news media in an eff ort to determine how ambush marketing discourse has evolved as practices have grown in sophistication, strategy, and acceptance. Historically, much of the discussion and debate surrounding ambushing has been led by commercial rights holders who have engendered a fundamentally parasitic, pejorative view of ambushing–a bias that has informed and influenced both practitioner and academic perspectives of ambush marketing. The findings of this study shed new light on a progressive evolution in ambush marketing...Read more

David J. Berri
Jennifer Van Gilder
Aju J. Fenn

Examinations of racial discrimination hinge upon the ability of the researcher to accurately measure worker productivity. To overcome this difficulty, researchers have utilized data from professional sports. Unlike many industries, professional sports provide an abundance of performance measures for the individual worker. Unfortunately, the abundance itself may pose a problem, as researchers face a number of plausible measurements of worker performance. As we show, the choice of measurements does impact the results. Additionally, we show that race can also be measured in a variety of ways...Read more