Coyte G. Cooper

During the past 30 years, NCAA Division I athletic administrators have chosen to engage in a profit maximization model that has resulted in program eliminations for non-revenue, Olympic sport programs (Ridpath, Yiamouyiannis, Lawrence, & Galles, 2008). With “lack of spectator interest” identified as a significant criterion for program elimination (Gray & Petzer, 1995), there is a strong need for the development of marketing plans that improve non-revenue consumer interests at the local, regional, and national levels. Thus, the purpose of the research was to examine the motivational...Read more

Coyte G. Cooper
Erianne A. Weight

During the past 25 years, NCAA wrestling has experienced a significant decline in the number of programs offered at the intercollegiate level. Amid the current economic landscape facing intercollegiate athletics, it appears that the only sure way to enhance the longevity of college wrestling is through increased fan support and revenue. The purpose of the research was to survey stakeholders of college wrestling to determine their level of satisfaction with the rules and regulations implemented in NCAA wrestling competitions. Utilizing customer satisfaction theory, a national survey was...Read more