The International Journal of Sport Finance (IJSF) February, 2024Volume: 19Issue: 1 Current Issue The International Journal of Sport Finance (IJSF) Articles in this issue: Spectators or Influencers? The Crowd Effect Upon Winning in the NFL: A Natural ExperimentSports League Profit and Market SizesThe Appraisal of Players’ Transfer Market Values: Empirical Evidence From Italian Serie AA Long Run Look at FBS Football Attendance Sport Marketing Quarterly (SMQ) March, 2024Volume: 33Issue: 1 Current Issue Sport Marketing Quarterly (SMQ) Articles in this issue: Cooler Bobbleheads Prevail: Bobblehead Character Type and Impact on Attendance at Major League Baseball GamesGender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women’s Sport SponsorshipExploring the National Hockey League’s Reverse Retro Campaign: Response to Pseudo-Nostalgia in Uniform DesignMaking Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Effects of Sense of Home and Touristic Experience on Local and Visiting SpectatorsPerceived Soccer Literacy: A Construct Linking Soccer Video Games Play to Soccer EngagementVirtual Reality Technology Induced Flow in the Spectator Sports Context: Empirical Examinations of VR Flow, Its Unique Antecedents, and Consequences International Journal of Sport Finance IJSF Sales & Subscription About IJSF IJSF Submission Guidelines IJSF Editorial Board Sport Marketing Quarterly SMQ Open Access Articles SMQ Sales & Subscription SMQ In-Press Articles About SMQ SMQ Editorial Board SMQ Submission Guidelines