Articles in this issue:

• What Factors Determine the Fans’ Willingness to Pay for Bundesliga Tickets? An Analysis of Ticket Sales in the Secondary Market Using Data from ebay.de

  Christoph Kemper

  Christoph Breuer

  Ticket pricing of sporting events, a much-discussed topic in the business of sports, has intensified in recent years due to the development of dynamic ticket pricing systems in the sports industry (Drayer, Shapiro, & Lee, 2012b). Throughout the 20th century most sports managers employed either a one-size-fits-all approach, by which prices for every ticket and every game are exactly the same, or a seat-location approach, by which prices are set in correlation to proximity to the field (Drayer et al., 2012b). Due to the increasing costs of player salaries and the continuous improvement...Read more

• Points of Attachment and Sponsorship Outcomes in an Individual Sport

  Lamar Reams

  Terry Eddy

  and B. Colin Cork

  According to IEG, North American sport sponsorship spending is anticipated to escalate to $15 billion in 2015 (IEG, 2015). Because of the capitalistic significance to sport properties and corporate sponsors, managers expect favorable returns on these investments (Abratt, Clayton, & Pitt, 1987; Crompton, 2004; Meenaghan, 1991; Stotlar, 2004). Driven by conceptual inquiries and managerial expectations, many industry practitioners and academic researchers have embarked on the arduous task of measuring the effectiveness of sport sponsorships (Bennett, Henson, & Zhang, 2002; Maestas,...Read more

• The Impact of Fan Identification, Purchase Intentions, and Sponsorship Awareness on Sponsors’ Share of Wallet

  Thomas M. Hickman

  Avid followers of sports are often conceptualized as fanatical (e.g., Hunt, Bristol, & Bashaw, 1999) and have been demonstrated to possess a strong emotional identification with their team (Shank & Beasley, 1998). The high degree of importance that fans assign to their relationship with the team has been explained as an extension of social identity theory and self-categorization theory where individuals arrange themselves into groups of belongingness (Hogg & Terry, 2000). This type of identification with an organization, such as a sports team, is thought to lead to the...Read more

• An Examination of Constraints and Motivators as Predictors of Sport Media Consumption Substitution Intention

  Ben Larkin

  Janet S. Fink

  and Galen T. Trail

  In 2006, researchers Pritchard and Funk explained that there has been a movement toward escalating consumption of sport through media. Although sport teams still care deeply about gate receipts and their impact on the bottom line (Gelb, 2013), the shift to media consumption has, in fact, denoted a trend indicating attendance is becoming a less critical aspect in an organization’s profitability (Pritchard & Funk, 2006). Fans’ preference to watch games/events on television was among the preeminent concerns facing sport industry practitioners as of 2012 (Luker, 2012). This concern...Read more