SMQ Editorial Board
Matthew B. Walker, Editor
Matthew B. Walker is the chair of the Division of Sport Management, associate department head, and Robert and Mavis Simmons research fellow in the Department of Health and Kinesiology at Texas A&M University, where he also serves as the assistant director of the Center for Sport Management Research and Education. Walker’s research and consultancies focus on social program evaluations and strategic processes underpinning organizational outreach efforts across numerous sport industry sectors. He has participated in more than 20 grant-funded research projects (totaling more than $400,000) for sport and related organizations domestically and around the world, including the PGA of America, National Football League, World Golf Foundation, Barclays Bank, USA Archery, Easton Sports Development Foundation, Fulham Football Club Foundation, England Institute of Sport, Fight-4-Change (among others).
Walker has co-authored a scholarly text book, numerous marketing book chapters and industry reports, and has written or contributed to more than 55 peer-reviewed articles in leading scientific journals. His research and consultancy work has offered marketing and management solutions to businesses, NGO’s, and government agencies, helping improve and enhance social and strategic programming efforts. Walker is also the managing editor of the Journal of Applied Sport Management, which serves as an outlet for research centered on enhancing sport business practices around the globe.
Kevin Filo, Associate Editor
Kevin Filo is an Associate Professor in the Department of Tourism, Sport and Hotel Management at Griffith University within the Griffith Business School. Filo’s research interest examines the antecedents and outcomes of sport event participation, with a specific focus on the synergy between sport and philanthropy. He also conducts research on community sport as well as the impact of new media technologies on sport experiences. Filo has published his research in Sport Management Review, Journal of Sport Management, European Sport Management Quarterly, Sport Marketing Quarterly, Tourism Management, and Event Management among others. He has been involved in a collection of grant-funded and consultancy projects worth over $500,000, and has worked in conjunction with industry partners such as Basketball Queensland, the Oooredoo Marathon, Triathlon Pink, Manly United Football Club, Relay for Life, and MS Queensland.
Prior to commencing his academic career, Filo worked as the Merchandising Coordinator for the Lance Armstrong Foundation (LAF) (now LIVESTRONG), a non-profit organisation with the mission of inspiring and empowering individuals living with cancer. His tenure as Merchandising Coordinator coincided with the launch of the LIVESTRONG wristband campaign, a partnership between Nike and the LAF. During Filo’s time with the organisation, the LAF sold over $55 million wristbands, and the campaign is regarded as the most successful cause-related marketing campaign of all time.
Heath McDonald, Associate Editor
Heath McDonald is Professor of Marketing, and co-director of the Customer Experience and Insights (CXI) Research Group at Swinburne University, Australia. His research work focuses on the field of customer acquisition and retention, particularly in subscription markets (e.g., season tickets, memberships). Informed by a marketing science perspective, this work often involves repeated modeling employing large datasets. His work has made major contributions to our understanding of how to covert people from causal fans to season ticket buyers and of how marketing empirical generalizations apply to the sports industry. This research has attracted over $2million in funding from more than fifty different industry partners, including the Australian Football League, the International Cricket Council and the Australian Research Council.
This work has been published in leading journals in the fields of Marketing, Sport Management and Hospitality. Those journals include the European Journal of Marketing, the Journal of Sport Management and the Journal of Business Research. He recently co-authored the book "Sports Consumer Behavior: Marketing Strategies" published by Routledge. Professor McDonald sits on the editorial boards of five international journals, is a lifetime Fellow of the North American Society for Sport Management (NASSM) and is a Graduate of the Australian Institute of Company Directors.
New York University
Social Media Editor